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Cookie Policy

Cookies are files saved on your phone, tablet or computer when you visit a website.

We use cookies to store information about how you use the coronavirus Yellow Card site, such as the pages you visit.

You can find out more about how to manage cookies on the Information Commissioner’s Office (ICO) website.

Necessary cookies

Cookie name

_MHRA_COOKIESVIEWED_

_MHRA_COOKIESOPT_OUT_ 

Purpose

You will see a banner when you visit the coronavirus Yellow Card site inviting you to accept cookies or review your settings. We’ll set cookies so that your computer knows you’ve seen it and not to show it again, and also to store your settings. This cannot be switched off.

Google Analytics cookies

Cookie name

_ga

_gid

Purpose

We use Google Analytics, a third-party service, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site, the search terms used and geographic region.

This information is processed in a way that does not identify any users. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. Please visit Google’s overview of privacy and safeguarding data to know more about their policies.

Adform cookies

Cookie name

TPC 

GCM 

CM 

CM14 

Token 

Otsid 

Uid 

Adtrc 

(The full list of cookies Adform sets on a user’s browser can be found here, it also includes a description of what each cookie does and it’s expiry: https://site.adform.com/privacy-center/adform-cookies/

Purpose

We use Adform, a 3rd party service to collect standard data on people who have seen our adverts. Cookies are used to help us target adverts to users and evaluate how well our advertising works. The use of cookies allows us to store data about the delivery of ads for reporting purposes, such as which ad was shown, the frequency of an ad, and the last time an ad has been delivered to a particular browser. The cookies enable us to track user responses, for example, how many pages of a form are completed (but Adform cannot see or store any of the information in the form). Please visit the Adform site to find out more about how these cookies are used.

Duration of cookies

Google AdWords is 90 days

Adform is 60 days

You can change your cookie preferences at any time by clicking on the ‘C’ icon at the lower-left corner of this site. You can then adjust the available slider to ‘On’ or ‘Off’, then click ‘X’ at the top-right corner of this site or ‘C’ icon, to close. Alternatively clicking ‘Accept Recommended Settings’ turns the slider to ‘On’ and ‘Reject All’ turns the slider to ‘Off’. You may need to refresh your page for your settings to take effect.

Alternatively, most web browsers allow some control of most cookies through the browser settings. Please review your browser settings for further information.